Vendor Spotlight: Fergielicious Pet Treats

​If you’ve stopped by the Horton Farmers Market, you’ve seen the cheerful and inviting trailer set-up, complete with patio seating and flower centerpieces. A colourful spot to grab some delightful dog treats with equally delightful names. The face behind the booth is Rebecca, and despite being just seven months into the business, Fergielicious has become
a fixture at the Horton Farmers’ Market. 

​The origin of Fergielicious is as charming as the name. “When we brought home our puppy Fergie, I took a week off to get him settled” Rebecca says, “and during that time it just hit me, I am going to start a pet treat business and I am going to call it Fergielicious” and immediately set out on purchasing her website domain “this is what I am doing” she proclaimed to her partner Jeremy, on top of her already busy schedule with a full time job. Luckily, he was entirely encouraging.

Armed with that early spark, Rebecca got to work on building her product line and prepping for her first market appearance which happened just months later in May 2025. “I gave myself a deadline: the weekend after Mother’s Day. That really lit a fire” she laughs. 

Since then, she’s grown into a recognizable brand with returning customers, thoughtful recipes, and a strong community presence.

What sets Fergielicious apart is Rebecca’s deep commitment to local sourcing and transparency. “Living in St. Thomas, we’re surrounded by farms. I wanted to create a product where I could say: I know exactly where this came from” she explains. Many of her ingredients come from fellow market vendors or local agricultural partners and she’s proud to be to part of that web of support. “If one farmer can’t help me, they often connect me with someone that can, it’s a community”.

From Pumpkin Nutter Butter Crunchers to Blueberry Barkers, every treat is handmade and thoughtfully named. Rebecca admits that the naming process is one of her favorite parts. “I just want the whole thing to be fun, I want people to smile”, 
judging by the reactions she gets, like one customer who nearly made herself late to work to grab more “Banana-Lamb-a’s”, she is succeeding.

Theres more than just whimsy behind the brand. Rebecca tuned into what both dogs and people need. They must be enriching and safe for dogs, but they require something visually appealing to their humans.

Feedback plays a big role in her process, adjusting recipes based on customer input. “It’s all trial and error, I try things and then learn from what people say”. Even at home, she has an unofficial R&D team. “Fergie loves everything, but our other golden, Sully, is the true critic. If Sully approves, I know picky dogs probably will too”.

Despite working full time, Rebecca somehow manages to bake, package, design, and staff her inviting market trailer each weekend. “It’s a lot” she admits, “but I love it”. Her setup allows for focused, one on one, conversations with customers, interactions that lead to deeper connections. 
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Looking to the future, Rebecca has big ideas. She is already planning to test more unique products, like beaver tails and frog legs at other markets and events. Her goal is to grow her online sales to sustain the business through the off season and expand the Get Licious brand even further. With a heart full of ideas and a market stall full of joy, Rebecca is carving a bright path forward. With tail wagging approval, Fergielicious pet treats is a must visit stop for two legged and four-legged market goers alike